Hey there! Happy September! Though it’s been a little while since the official anniversary, I wanted to take a minute to write a post that rounded up some of my sweetest moments from Ethigirl’s first year of existence.
Now Ethigirl is still very much a baby at this point. She’s got a lot of stuff she wants to accomplish in these coming years! That said, for a one year-old, I think it’s pretty amazing all that’s happened in 365 days on the Internet (and planet).
So, let’s take a little trip down memory lane!
August 2018: The Birth of Ethigirl
I started Ethigirl after a lot of thinking. I’d previously attempted a personal blog but didn’t have much direction and, therefore, failed to update it regularly. I had all of this knowledge on sustainable and ethical fashion, but nowhere to concretely direct it. However, I also lacked the confidence that I had any ~hot takes~ worthy of putting onto the Internet. That changed after a few of my friends contacted me for advice on getting started in the world of conscious consumerism: maybe I could be a resource. And so, I did a lot of research until I soon launched Ethigirl.com! She used to look a lot different: she started out with a different logo and a different platform, Wordpress.
August-October 2018: Getting Started
Those first two months, I wrote a lot. I was priding myself on posting very regularly, as I was excited and motivated to keep growing my audience. I also launched most of Ethigirl’s social media platforms, including (most namely) my Instagram and Facebook. However, my Insta didn’t start out very aesthetic as I lacked a lot of good pictures to use at that time!
I was lucky to borrow my friends and one of their cameras to get some great shots.
Some of my fave posts from that time period are my Fall Fashion Lookbook and Depop Shopping Tips. I’m really proud of these articles because of how hard I worked on them, and how unique I felt the content inside was.
Fall 2018: Discount Codes, Logo Redesign and More!
As the months passed and I kept writing, Ethigirl grew out of her initial logo. So, I knew it was time for a change. I needed to better define the brand and its story. After a lot of thinking, I came up with what we have now! You can read more about that here. Each element has a distinct purpose, and encompasses the intersectionality of ethical and sustainable fashion that I feel is so important.
I also started applying to some of my favourite brands’ ambassador programs to spread the word about them and to give people some sweet, sweet discounts! Some of the brands I work with include Dazey LA and Krochet Kids.
Winter 2019: Opening Up About Mental Health
At some point, it started feeling right to share some more personal thoughts about my mental health within the Ethigirl community. It turns out that they really resonated with people, because my Personal Pieces are some of my most popular posts of all time. I’m particularly proud of my Social Change Burnout article, which put into writing so many of the thoughts I’ve struggled to communicate for so long.
Winter 2019: Working With Erin From Vella Vintage!
One of my absolute top highlights from this past year has been all of the members of the ethical fashion community I’ve had the pleasure of meeting (both in person and online)! The first powerhouse that comes to mind is Erin, the creator of Vella Vintage. Vella is an online thrift shop made up of collections that Erin curates based on their theme. Erin also creates thrifted mystery boxes for her customers.
As part of our collaboration, Erin wrote an article about me for her Girl Boss Blog, and I wrote an article about her. We even worked to offer Ethigirl readers 25% off on Vella pieces with the code ETHIGIRL25.
Winter 2019: ethigIRL
Around late winter I started itching to get out there and talk to some people about Ethigirl in real life! So, I tabled at two events, and I even attended the Canadian National Fair Trade Conference in Ottawa in March. All of these things allowed me to have an excuse to print custom Ethigirl stickers and to grow our community a little more.
May 2019: Podcasting!
In May, I recorded a podcast episode with Marjorie of A Sustainable Mind, a show on which she interviews environmental changemakers! I’m so excited about how this opportunity was able to spread my message to some new people. We talked a lot about accessibility in slow fashion, why screwing up is okay, and individual versus collective actions. You can listen to the episode here!
August 2019: A Site Makeover
Over the summer a number of things led me to decide to completely switch my CMS (Content Management System). I realized over time that Wordpress just wasn’t the right fit: it required a ton of constant maintenance that I didn’t have time for, and I was always unsatisfied with the aesthetics and overall user experience of the site at that time. So, after some research and consulting with the right people, I chose to take my business to Squarespace.
I created lots of wireframes and finally landed on the design I have now! I am so much happier with how things look, and I’m sure I’m going to keep changing it. What’s great is that Squarespace will allow me to do that extremely easily.
So, there you have it! Some of my favourite moments of Ethigirl’s growth into a toddler over this past year. As always, thanks for reading - and feel free to let me know what your fave Ethigirl post was from the year!
With love and sustainability,