HELLO FRIENDS! So you may be logging onto the site for the first time since the logo got changed, and thinking WHOA! That's new! And it IS, and I'm so excited about it!
I just finished my midterms, and throughout them I had so many brainstorms for the blog and my upcoming goals related to it. I was so busy that I didn't have too much time to dedicate to making them happen - but now I do!
One of those brainstorms was creating a new logo that I felt better exuded what Ethigirl truly is and stands for. I worked and reworked this design, both in my head and on paper, until it was something that I was proud of and excited about.
So what does it mean and why is it important?
Ethigirl's new logo is not just a pretty image (hopefully you think it's pretty like me)! It holds meaning through its three elements: the text and the two small icons of the dove and the vine. Each of them come together to formulate Ethigirl's identity.
THE TEXT: I chose to put my name in a handwritten script font because I felt like it had a lot more personality. The thin block letters that I had before were simplistic, clean, and classy, but I didn't feel like they really told the story of me. I try through Ethigirl to be as down-to-earth, honest, and open as possible, so I wanted something that would feel warm and friendly as soon as my readers came to the site, or to any of my social platforms.
THE ICONS: So to me, the two things that we should value most when we talk about slow fashion are the earth, and the livelihoods of the people who make our clothes. The previous logo had a leaf, which symbolized nature, but nothing that symbolized the ethical side of Ethigirl. So, I changed that by adding a small dove that now symbolizes peace and justice, which is something beautiful and something I want everyone to think of when they think of slow fashion. Second, I chose a vine to symbolize nature and earth, and the idea that we need to protect it by making consumer choices which reduce harm.
So there you have it! You now understand the logo, and the fact that what I did with it was not just try and make it prettier, but that I also injected more meaning into it.
With love and sustainability,